Feed Marketing

Case Study

Company

Adidas

Category

Feed Marketing

Adidas

The Company

Founded in 1949 in Herzogenaurach, Bavaria, Adidas is one of the top 100 most valuable brands in the world. A multinational company, Adidas designs and manufactures sports and apparel products. Its ecommerce revenue is a significant part of the company's annual turnover and online marketing is paramount to its success.

The Challenge

Although the brand had long since become a household name, Adidas was still leaving significant sales and revenue on the table. To remedy this, the company needed to improve conversion rates, produce optimal ads and decrease customer disapproval. Adidas also needed to optimize cost-per-click (CPC) bids and return on investment (ROI) with a robust solution that would be both automated and easy to use.

The Solutions

Cart Feed Marketing supercharged Adidas' ability to boost its online presence with automated feed management across advertising, social media and shopping channels. With Cart.com, the brand was able to:

What Pay Later can mean for your bottom line

64%

more likely to purchase—

consumers say they are more likely to make a purchase with a retailer that offers interest-free payment options.8

56%

increase in average order value (AOV)—

businesses with pay-over-time messaging on their site saw a 56% increase in overall PayPal AOV.9

84%

of buy now,

pay later (BNPL) users decide to use a BNPL solution prior to checkout.10

80%

of buy now,

pay later (BNPL) users agree that seeing a BNPL message while browsing gives them the ability to spend more.11

Create additional fields to map products to matching categories on Google and other channels.

Ensure all products have a proper value to help shoppers find exactly what they need.

Create custom labels for specific attributes allowing Adidas to tweak bids on Google Shopping.

Review the cost and revenue of every product across channels.

Remove unprofitable products from shopping feeds with a single click.

The Result

Optimization at the regional level with the ability to change multiple shops and channels at once.

Global implementation with pay-per-click (PPC) managers on five continents who are able to optimize data feeds simultaneously.

The brand's most profitable products now appear first in across channels to drive optimal ad ROI.

PayPal

Grow your business with the name shoppers trust

Consumers are nearly 3 times more likely to complete their purchase when PayPal is available at checkout.1

Give your customers their preferred ways to pay

With PayPal, your customers can pay with PayPal, Venmo, Pay Later options, and many more on just about every device—all with one seamless checkout experience.
PayPal Digital Payments
PayPal payment methods
Major Credit and Debit Cards
PayPal payment methods
3x purchase completion
Consumers are nearly 3 times more likely to complete their purchase when PayPal is available at checkout.2
+13% repeat purchase
Merchants who display PayPal have seen a 13% increase in repeat purchases and higher average order values.3
+28% conversion
Merchants have seen a 28% increase in conversion when PayPal is selected.4

Turn browsers into buyers with Pay Later

at no additional cost to your business

Help increase sales by offering Pay Later options to your customers. Pay Later allows customers to pay over time while you get paid up front—at no additional cost to your business. Businesses with pay-over-time messaging on their site have seen their overall PayPal average order value increase by up to 56%.5

Pay in 46
Customers can pay for purchase in four interest-free payments.
PayPal Credit7
A digital credit line that includes a special financing offer.
PayPal mobile mockups

What Pay Later can mean for your bottom line

Percent ring meter
64%
more likely to purchase—consumers say they are more likely to make a purchase with a retailer that offers interest-free payment options.8
Percent ring meter
56%
increase in average order value (AOV)—businesses with pay-over-time messaging on their site saw a 56% increase in overall PayPal AOV.9
Percent ring meter
84%
of buy now, pay later (BNPL) users decide to use a BNPL solution prior to checkout.10
Percent ring meter
80%
of buy now, pay later (BNPL) users agree that seeing a BNPL message while browsing gives them the ability to spend more.11
PayPal Venmo screen

Let them Venmo

Venmo is already a part of PayPal Checkout—at no additional cost. Gain appeal to Venmo customers who are active spenders8 with more spending power9. And help bring more visibility to your business with a payment method customers can easily share.

Users icon
70M+ users prefer to pay with Venmo10
Approval icons
Popular with Millennials and Gen Z shoppers
Growth icon
Venmo can increase the repeat of purchases by 19%11

PayPal is one of the world's most preferred, trusted, and familiar brands12

More than half of consumers say they place more trust in businesses that accept PayPal.13 In fact, 49% of PayPal users say they've abandoned a purchase because PayPal wasn't an option.14
PayPal icon
400M+
global users
20+
years of experience
200+
markets around the globe
100+
different currencies

Get the speed, support, and protection your business deserves

Payment icon
Instant access to funds
Access card payments, send money, or make a payment from your bank account. You're credited immediately while the payment is processing. Funds settle instantly into your PayPal business account.
Shield icon
Fraud detection
Save time and money by letting PayPal help you handle the risk of fraudulent transactions with our fraud, chargeback, and Seller Protection* capabilities (on eligible transactions). Our AI technology works hard to monitor all of your transactions—so you can focus on what matters most.
*Available on eligible purchases. Limits apply.
Calendar icon
Global compliance
PayPal payment solutions help you meet your global compliance standards, such as PCI and PSD2, bringing international markets within reach for your business. Our platform has built-in compliance with two-factor authentication provided by cards (3D Secure). We include automatic updates as security protocols change.

Activate PayPal on your Cart Storefront today

Be sure to activate the latest PayPal features by following these simple steps.

Getting started is easy

Step 1: Create an account with PayPal
Call 1 (855) 787-6112 to speak to a dedicated account representative meant for those with AmeriCommerce online stores.
Step 2: Enable Cart Payments by PayPal
Navigate to Settings > Payments & Taxes in your Cart.com Online Store admin. From there, you can activate Cart Payments powered by PayPal.
Step 3: Enable PayPal Checkout + Pay in 4
Navigate to Tools > Apps & Add Ons > PayPal Checkout in your Cart.com Online Store admin. From there, you can sign in to PayPal and enable the integration into your online store.
PayPal activate screen

Add the value of PayPal to your business

Simple, transparent pricing15
Domestic fees per transaction**
PayPal Digital Payments16
3.49% + $0.49
Cart Payments, powered by PayPal
As low as
2.30% + $0.30
**US domestic fees; fees vary by country and are subject to change.
1Nielsen, Commissioned by PayPal, A Study to understand and measure the impact that PayPal has for US-based LE merchants across different verticals (e.g., health and beauty, travel, fashion) by Nielsen Behavioural Panel of desktop transactions from 15,144 US consumers between July 2020 and September 2020.
2Nielsen, Commissioned by PayPal, A Study to understand and measure the impact that PayPal has for US-based LE merchants across different verticals (e.g., health and beauty, travel, fashion) by Nielsen Behavioural Panel of desktop transactions from 15,144 US consumers between July 2020 and September 2020.
3An Online Study Commissioned by PayPal and conducted by Netfluential in November 2020, involving 1,000 US online shoppers ages 18 - 39. (Among PayPal users, n = 682)
4Nielsen Online Survey Commissioned by PayPal, June 2020 of 2,801 US consumers including at least 200 PayPal transactions and 200 non-PayPal transactions in each vertical.
5Average lift in overall PayPal AOV for merchants with PayPal Credit messaging versus those without, 2019 PayPal internal data.
6About Pay in 4: Loans to California residents are made or arranged pursuant to a California Finance Lenders Law license. PayPal, Inc. is a Georgia Installment Lender Licensee, NMLS #910457.
7PayPal Credit is subject to consumer credit approval.
8Online study commissioned by PayPal and conducted by Logica Research in May 2020 involving 2,000 US consumers; half were PayPal Credit users and half were non-PayPal Credit users.
9Average lift in overall PayPal AOV for merchants with PayPal Credit messaging vs. those without, 2019 PayPal internal data.
10Online study commissioned by PayPal and conducted by Netfluential in November 2020 involving 1,000 US online shoppers ages 18 - 39 (among BNPL users, n = 357).
11Online study commissioned by PayPal and conducted by Netfluential in November 2020 involving 1,000 US online shoppers ages 18 - 39 (among BNPL users, n = 357).
12Morning Consult - The 15 Most Trusted Brands Globally. March 2021. Morning Consult surveyed over 330,000 consumers across 10 international markets to provide a global view on the current state of consumer trust across brands.
13Ipsos conjoint study of 10,500 online shoppers across US, UK, Germany, Australia, Italy, Spain, and Brazil conducted in Q4 of 2018.
14Online study commissioned by PayPal and conducted by Netfluential in November 2020 involving 1,000 US online shoppers ages 18 - 39 (among PayPal users, n = 682).
15Our standard rate pricing listed herein is for US transactions only in USD and is effective starting August 2, 2021.
16PayPal Digital Payments includes payment methods such as PayPal, Pay Later options including Pay in 4 and PayPal Credit, Venmo, Pay with Rewards, and Checkout with Crypto.