How we helped bring an apparel brand from early revenues to industry leader
We began by identifying key customer personas that the brand either already addressed or should be addressing. These included ivy league college students, young mothers, fashionistas, and shopaholics, among others. We then performed competitive research into all of these key markets to identify segment sizes and audience AND competitor behaviors. These insights led a journey mapping exercise, in which we outlined key touch points with the brand's customer segments, and informed ad creative and landing pages to be produced. As we rolled out these touch points, we constantly monitored audience flows, segmented these audiences into cohorts, and captured info for retargeting in order to continuously establish baselines, KPIs, and performance tactics.