A new chapter in ecommerce

Modern ecommerce platforms provide great, foundational abilities to upstarts and small operations. The cracks begin to show, however, as brands’ revenues and complexities grow. Online businesses quickly grow new business units and physical challenges, all of which must currently be solved through manual integration.

Cart.com’s founders have experienced these growing pains many times over. Cart.com was founded to solve what we call: “the integration problem”. Our mission is to make launching and scaling an ecommerce business simple for brands at any scale. By automating and integrating each link in the value chain—from merchandising and marketing to storefront development and order fulfillment—we’re arming brands with the power to move faster, grow larger, and deliver better experiences for their customers.

Meet Cart.com's

Leadership team

Jim Jacobsen

Co-founder, Executive Chairman

Jim is the co-founder of and former CEO of RTIC Outdoors, which he grew to $220M its first year. He is the founder of alliantgroup, the leading tax credit firm and founder of numerous ecommerce brands with tens of millions in sales across various industries.

Omair Tariq

Co-founder, Chief Executive Officer

Omair previously served as COO and CFO of Blinds.com, which he helped grow and exit to The Home Depot, staying on to lead an ecommerce P&L. He has founded and exited D2C brands and invests in and advises high-growth startups and VC funds.

Remington Tonar

Chief Operating Officer

Remington is a former growth and innovation strategy consultant to Fortune 100 companies and fast-growing startups. He has managed seed stage VC funds, advised family offices and is a Senior Contributor on infrastructure innovation for Forbes.

Henry Hanley

Chief Strategy Officer

Henry previously led multiple product verticals at Wayfair and, before that, strategy and business development for HomeDepot.com, and also served as Chief of Staff for the President of Online and CMO of The Home Depot.

Ed Sturrock

Chief Technology Officer

Ed is the founder and CEO of AmeriCommerce, an ecommerce platform that rivals Shopify and BigCommerce. AmeriCommerce is the bedrock of our ECaaS platform, poised to gain tremendous new functionality for merchants and brands.

Chase Zieman

Chief Data Scientist

Chase has spearheaded data science initiatives and platform construction both in his roles for global leaders in ML technology and in his leadership positions at larger enterprises, including The Home Depot and Vail Resorts.

Linda Xu

Chief Growth Officer

Linda served as Head of Growth at Sitari Ventures where she oversaw strategy and operations. She has acquired and advised tech and consumer companies as a private equity investor at global firms The Riverside Company and Lazard. She spent a brief stint on the team launching Uber Freight.

Saheb Sabharwal

Head of Operations, Strategy

Former Managing Director at a services- and technology-focused VC and PE fund that raised ~$2B. Formerly at McKinsey & Co. focused on operations, strategy and M&A for several logistics companies such as UPS. Featured on the Forbes 30 Under 30 list.