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Marketing Services
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Expert marketing services for omnichannel sales growth

Cart.com's marketing team works with everyone from ambitious startup brands to Fortune 100 retailers, helping them increase their online revenue by developing and implementing data-driven cross-channel strategies proven to work.
Marketing Services

Search engine optimization

SEO is the foundation of any direct-to-consumer strategy. Informed by customer and competitive data, our team of SEO experts help you increase your page rank across relevant to search terms by leveraging and integrating technical, on-page, and off-page approaches. From keyword research and tagging to backlinking and longform content creation to site structure and speed, we pull all the levers required to achieve results.

Search engine optimization

Integrated media management

Integrated media management

We build and implement data-driven paid performance and organic media strategies across channels and both major and niche publishers, including planning and executing search and social campaigns, traditional media placement, and launching and growing influencer and affiliate programs. Using a data and KPI-driven approach, we apply creative problem solving and conversion-oriented storytelling to unite branded and product oriented approaches and unlock new growth in new ways while defending marketing efficiency. Through this approach, we've been able to deliver outcomes for some of the world's most popular retail and direct-to-consumer brands across industries.

eCRM and lifecycle management

eCRM and lifecycle management

Most brands underleverage their existing customer and contact base. We believe in the power of first party customer data to unlock incremental revenue at a high conversion rate and ROAS. We analyze and segment your customer file to execute robust multichannel retargeting and loyalty programs that can extract greater LTV out of existing audiences. We use the latest tools to help track and manage customer engagements at scale, delivering a personalized experience that extends the customer relationship and motivates repeat purchase behavior. We also leverage look alike strategies to more efficiently capture net new customers through performance marketing.

Channel management

Channel management

Let our team manage your direct-to-consumer website as well as your third party digital shopping channels such as eBay, Amazon, Walmart, Google Shopping and many more. Synchronize your data to your direct-to-consumer site and create a single source of truth that enables you to easily manage your expansion into third party marketplaces so you can increase penetration and diversify sources of revenue. We believe the future is multichannel, and have built a team of professional merchants to help you achieve multichannel success.

Marketing intelligence

Marketing intelligence

Our in-house data scientists and business intelligence experts collect, analyze, segment, and characterize customer and competitive data to optimize existing marketing strategies and identify new ones. We layer in third party data sets and use various statistical techniques to sharpen audience targeting across media, geographies, demographics, and psychographic dimensions. Based on these insights, we recommend specific plans of action to evolve and improve marketing activities on digital and traditional channels.

Learn more about how we can help

Not sure if Cart.com is the right fit? Schedule a consultation with our sales team and we’ll help find the best path forward for your brand.